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Trends Book by CEO Mitchell Levy

2009's Top 10 Trends

Prior Year's Predictive Accuracy

2008's Top 10 Trends

2007's Top 10 Trends

2006's Top 10 Trends

2005's Top 10 Trends

2004's Top 10 Trends

2003's Top 10 Trends

2002's Top 10 Trends

2001's Top 10 Trends

2000's Top 10 Trends

1999's Top 10 Trends

1998's Top 10 Trends





1999's Top 10 Trends 

NOTE: Mitchell Levy has put more details about the predictions into a book called "Happy About Knowing What to Expect in 2006". Read more about the book, or buy it in pdf or paperback formats.

NOTE: The italics represent the accuracy of the predictions as of 12/31/99

#01 - While consumer-based security concerns continue to decrease, privacy concerns will increase leading companies for focus on the non-monetary forms of currency (time, attention & trust) (Partial, security concerns decreased while privacy concerns increased, however not enough attention was placed on the non-monetary forms of currency)

#02 - Companies will begin to recognize that the value-added activity begins after the customer hits 'submit order' and that Customer service will become the point of differentiation (Correct)

#03 - Movement of EC to a service industry rather than purely product or technology driven...Outsourcing EC functions becomes very popular (Correct)

#04 - More top-level executives will focus on and be responsible for EC (Not yet, where some companies are talking the talk only a small percent are walking the walk)

#05 - Dramatic increase in access speeds and appliances (mobile devices, ATMs, home/office appliances, etc.) connecting to the Web and integrated into EC applications (Correct)

#06 - Continue growth of affinity groups (e.g. Chemdex, Metalsite, Rosettanet, etc.) (Correct - with a vengence)

#07 - Continued price transparency with auctions and other real-time pricing vehicles...will see prices for scarce items increase and prices for commodities decrease (Correct)

#08 - SHOPPING: a) Wallets and "impulse buying" will take root, b) Price-driven buying: looking for the best deals will be a big play and c) Special EC function keys will appear on key boards (Partial: While price-driven buy occured, wallets didn't stick and special EC functions didn't appear on key boards)

#09 - Will see a non US-based player dominating some EC space (Didn't materialize yet)

#10 - 1999 and 2000 will be the years of "show me the money", essentially companies will continue to demonstrate success with EC while small to medium enterprises (SME's) flock to the net (Correct)


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