NOTE: The italics represent the accuracy of the predictions as of 12/31/99
#01
- While consumer-based security concerns continue to decrease, privacy concerns
will increase leading companies for focus on the non-monetary forms of currency
(time, attention & trust) (Partial, security concerns decreased while privacy
concerns increased, however not enough attention was placed on the non-monetary
forms of currency)
#02 - Companies will begin to recognize that the
value-added activity begins after the customer hits 'submit order' and that Customer
service will become the point of differentiation (Correct)
#03 -
Movement of EC to a service industry rather than purely product or technology
driven...Outsourcing EC functions becomes very popular (Correct)
#04
- More top-level executives will focus on and be responsible for EC (Not yet,
where some companies are talking the talk only a small percent are walking the
walk)
#05 - Dramatic increase in access speeds and appliances (mobile
devices, ATMs, home/office appliances, etc.) connecting to the Web and integrated
into EC applications (Correct)
#06 - Continue growth of affinity
groups (e.g. Chemdex, Metalsite, Rosettanet, etc.) (Correct - with a vengence)
#07
- Continued price transparency with auctions and other real-time pricing vehicles...will
see prices for scarce items increase and prices for commodities decrease (Correct)
#08
- SHOPPING: a) Wallets and "impulse buying" will take root, b) Price-driven
buying: looking for the best deals will be a big play and c) Special EC function
keys will appear on key boards (Partial: While price-driven buy occured, wallets
didn't stick and special EC functions didn't appear on key boards)
#09
- Will see a non US-based player dominating some EC space (Didn't materialize
yet)
#10 - 1999 and 2000 will be the years of "show me the money",
essentially companies will continue to demonstrate success with EC while small
to medium enterprises (SME's) flock to the net (Correct)
