Components to E-Connerce Enabled Web Site Effectiveness
The difference between a truly effective e-commerce enabled
Web site and one that delivers an ok or poor performance has a lot to do with
5 customer-focused components. Does the site focus on delivering these attributes
to its prospects/customers? Does it save time, capture attention, establish trust,
make it convenient to do business with and feel "right" for the products/services
- How much time
does it take to do what I'm supposed to do? Is the site saving me time?
- Does the site capture and keep my attention? Not with flashy
things, but good, compelling, "sticky", content.
- Does the site establish trust? One
vehicle is a privacy statement. Another is information about management, why and
how are they good at what the company delivers.
- Does the site make it convenient to conduct business?
- Does the site give the "right" feel for the product/service
sold and, if there's a physical world entity, how consistent is it with
its physical world counterpart.
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