Strategic Consulting
Speaker Services
Content Management Services
General Resources
About logo
General Resources photos
General Resources

Web 2.0 Internet Marketing Techniques

E-Commerce / E-Business Resources

Happy About Blog

Strategic Management eZine (Signup)

Components of Web Site Effectivenesss

Top 10 Implementation Checklist

Top 10 Implementation Pitfalls

Annual Predictions

Trends Book by CEO Mitchell Levy Book




 5 Components to E-Connerce Enabled Web Site Effectiveness 


The difference between a truly effective e-commerce enabled Web site and one that delivers an ok or poor performance has a lot to do with 5 customer-focused components. Does the site focus on delivering these attributes to its prospects/customers? Does it save time, capture attention, establish trust, make it convenient to do business with and feel "right" for the products/services sold?

  1. Time:
    • How much time does it take to do what I'm supposed to do? Is the site saving me time?
  2. Attention
    • Does the site capture and keep my attention? Not with flashy things, but good, compelling, "sticky", content.
  3. Trust
    • Does the site establish trust? One vehicle is a privacy statement. Another is information about management, why and how are they good at what the company delivers.
  4. Convenience
    • Does the site make it convenient to conduct business?
  5. Feel
    • Does the site give the "right" feel for the product/service sold and, if there's a physical world entity, how consistent is it with its physical world counterpart.

NOTE: pdf of this document you can share with others.
Phone: 408-257-3000
E-mail: General (
Copyright © 1997-2012 by, Inc., All rights reserved.




Contact Info/Feedback