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Components of Web Site Effectiveness

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1. Under-trained resources for implementation and support
   
2. Poor advertising and site marketing
3. Channel conflict not resolved
4. Poor usability
5. Poor scalability
6. Attacking an issue that's too small (or that's too big for the resources available)
7. Thinking the solution is a technology only
8. Minimal product/information modifications
9. Project treated like a "production project", not a pilot/experiment/test
10. Insufficient market research
    - What's the customer want?
    - What's the competition doing?

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